33 Majorelle

If you bring back yet another brass tray from the souk, nobody will be surprised. If you bring back a piece from 33 Majorelle, people will ask where you found it. That's the entire difference. This concept store on Rue Yves Saint Laurent, steps from the Majorelle Garden, gathers the best of Moroccan design — and does it without fanfare.

The space is bright, airy, with white walls that let the objects breathe. Streamlined Fès ceramics, hand-woven textiles from the Rif, contemporary furniture that references zellige without copying it. Every featured creator was selected for their approach: no folklore, no orientalist pastiche, just Moroccan craftsmanship in dialogue with international design.

Names to watch: Chaïbia Studios ceramics, Medina Secret raffia baskets, Nard scented candles. The selection rotates regularly — the owners visit workshops in person and only work with producers they know personally. This isn't a showroom casting a wide net: it's a demanding curation.

Prices are accordingly higher than in the souk, but the quality justifies the gap. A ceramic bowl here costs between 200 and 500 dirhams — three times an industrial bowl, but also a unique, signed piece you'll keep for twenty years. The staff knows the artisans behind each object and takes the time to explain techniques.

Guéliz locals do their last-minute gift shopping here — it's become the reflex. Expats furnish their apartments from the selection. Savvy tourists come toward the end of their trip, once they've understood that the souk alone isn't enough.

33 Majorelle earned its ranking because it did what nobody else had done: give contemporary Moroccan design a storefront worthy of the name.